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Actually, commenting on blogs is one of the best methods of getting backlinks to your site, and improving your overall SEO. They were always good, and they still are. So why all the noise about them, suddenly? Because Google is now enforcing the best practices in blog commenting through its most recent search engine algorithm updates. The best practices were more frequently ignored than practiced in the yesteryear, and leaving a nonsensical remark with a link back to your site was considered effective. It was even better when you could use automated methods to comment-spam. That is no longer the case, and now you have to be careful how and where you leave your mark on the Web.
The No-follow Argument
It is distressing to find so many self proclaimed experts – mostly bloggers and even some SEO companies - declaring that Google does not recognize no-follow links as backlinks. Wikipedia links are no-follow and Google darn well recognizes them. So does Alexa. The first thing you need to bear in mind when resorting to blog commenting for SEO is that you must pay absolutely no heed to the kind of link you are getting. There are other, more important considerations. A natural spread of mixed backlinks is what Google likes, and that’s what you are going to show for your site.
The Question Of Authority
Time was, when you would buy packets of .edu, .gov and .org backlinks to enhance SEO. These are generally considered authority domains, and links from them were considered good endorsement for your site. They are still considered good endorsement, but only if they are relevant to your niche. This is the caveat that Google has put in, and this is what has become even more important than authority sites or domains when it comes to backlinks.
The Matter Of Relevance
Relevance is all important today, and that comes of Google and other search engines looking for natural growth of links. Sure, you can sell gym equipment and still be interested in poetry, but it is unlikely, at least in the eyes of the search engines, that the majority of your backlinks should come from sites not relevant to your niche. Choose the blogs you want to comment on, wisely.
In addition to everything else, make sure you have a thoughtful comment to make. You can get away with comments that do not make sense on blogs where comments are auto-approved, but there is one very important part of blog-comment SEO that you would be sacrificing in the process. You see, blog comments don’t just build backlinks – they build new connections too.
Consider the following scenario: your niche is gym equipment, you made a thoughtful remark on a post on paintings, showing your genuine interest in it, someone else likes it and follows back your link to find out more about you. They could be interested in working out – or not – but you have made a new connection. This could turn into a conversion if your niche had been selling artwork posters, or if you had commented on a health blog.
If someone replied to your comment, even better, because that gives you the chance to get to know another person and, to establish yourself as someone who talks sensibly. Now, how would that reflect upon your business? If you are still in doubt, think of what impression you would be creating with irresponsible, nonsensical, link ridden spam comments where everyone else is trying to appreciate and debate about the content.
Link and Anchor Text
Usually, you are allowed one link, and you should stick to that. However, if you are commenting on a blog related to your niche, and if you genuinely have something of your own that you want to talk about or refer to, by all means, put that link in with your text. For anchor text, don’t write something like ‘ HERE is something that I wrote a while back..’ where ‘HERE’ is the anchor text. Name your post, for heaven’s sake! How else will you interest anyone to click on it? Or are you going to be satisfied with just the backlink which you so cleverly inserted with a huge dose of suspense?
Apart from these, you should try to get your keyword in your link if it is possible to do so naturally, and definitely stay away from sites with spun or otherwise poorly worded content. The company you keep defines you, and when you bear that in mind, sure, blog comments are still great for SEO.
The easiest way to good SEO is to avoid making some very common mistakes. Here are 8 of them that you must look out for.
Do you have an affiliate site full of useful content selling really useful stuff, a steady stream of traffic, and yet hardly any conversion? Blame it on the keywords you chose: those are being used by people for purposes other than buying anything. You must focus on the buyer’s intent while doing your research. Some common examples would be ‘cheapest’, ‘best’ ‘discounted’ or simply ‘buy’ or ‘get’ before the product name or category.
Again, you have wonderful content and loads of traffic, but hardly any subscriber. Remember that getting people to subscribe, and not just getting them to come to your site, is the purpose of optimizing your site. Putting the subscription box where it will be frequently accessed is part of good on-site SEO. Always keep it above the fold, in a noticeable position, in a color that blends in with your site design and still manages to catch the eye. Keep it simple – just a textarea to put in the email. You don’t even need double opt-in if you are offering a free download.
3. Broken Links
The site that you linked to could have changed the link or may not have renewed the domain. You need to check on this regularly because Google does not like sites with broken links – such sites do not appear trustworthy because of the obvious lack of maintenance.
However, a different category of broken links may crop up if you recently spruced up your site. Especially on WordPress, if the postname is part of the URL, and if you changed the titles to optimize them better, you will have broken links. Hopefully, you have a Google Webmaster Tools account, and as soon as there are ‘not found’ errors, you will be notified. Do pay heed and correct the situation immediately.
4. Irrelevant Backlinks
Gone are the days when you could buy packages of backlinks and enhance your ranking. Today, if you are not linked to a site that is at least remotely relevant to your niche, you will be penalized by Google. True, we are not told of the extent of penalization, but this much is certain: you will not rank.
Backlinks are a kind of endorsement. If you are selling flower pots and a site on flowers / gardening tools/ gift items/ crockery/small business has a link of yours in it, somewhere, you are being given a sort of certificate, and Google will notice this and increase your authority. Notice that we stretched our imagination to include relevant to ‘remotely relevant’ sites. If, on the other hand, you have somehow planted a backlink on a high PR site on racing cars, that would be highly suspect.
5. Duplicate Content
There are two kinds – where you copy from other sites, and this you can easily NOT do, and where your own site unwittingly creates duplicate links and content. Blogs are easy prey when the archives, the numerous tags (which virtually create their own pages very much noticeable to the search bots) and the categories create duplicate content even while facilitating easy retrieval of information. The solution is two-part: 301 Redirects where you redirect the less important pages to the prioritized ones, and adding relevant sections to the disallowed list in the robots text file so that search engines do not crawl them. WordPress itself has certain tweaks, and you must familiarize yourself with all of this so that you don’t become your own worst enemy.
6. Meta Descriptions
If you are not using good, enticing copy for your meta descriptions, your site is not likely to receive any significant traffic or retain its rank for long. Meta descriptions are the pre-sell teasers that make people click on search results – it is not always the first result that gets clicked, you know? Hire an expert if required, but get your Meta right, or everything else about your organic SEO goes down the drain.
7. ‘Click Here’
Please avoid writing this when you could easily craft a nice, keyword rich, meaningful anchor text. Writing click here does not make people click there, and you lose the opportunity to draw your visitor to yet another section of your site with a good headline.
This is surprising, but even after the Penguin-Panda onslaught that obliterated so many keyword stuffed sites, people still don’t learn. They not only leave their own 4% or more keyword stuffed content lying around, but even design new content in the old way. Today, you do need keywords, but sparingly, and strewn around in your content NATURALLY. Write for your readers, not for the search bots, and if you have done everything else right, you are sure to get lots of visitors. Also, don’t see your site as a set-it-and-forget-it deal. Update at regular intervals, even if it is once a month. Don’t let your site get stale in the search bots’ eyes.
This list is not exhaustive, by any means, but it should provide you with something to keep in mind when creating or maintaining your site. Please understand that your site needs almost as much looking after as your favorite pet or the house that you live in – and when you realize that, everything else ought to fall in place.
Search engines have pretty much become a part of our lives and come a long way since the inception of the term SEO. Initially the results from a search engine used to come alphabetically, so to get maximum hits, businesses started registering domain names alphabetically. However over the time, a lot of changes have occurred in search engines, they first became keyword optimized, and then came Meta tags, followed by SEO linking and blogging. Finally social networking and book marking became the rage that it is now and twitter sharing impacted SEO in ways never imagined. Real time linking helped in picking up fresh data every time a SEO link got shared or retweeted and improved its positioning in google ranking. Social Media standing is more or less the deciding factor for the outcome of sites for google.
As an example, here is a compiled list of most retweeted tweets of SEO by a twitter user till date. These can be estimated to be a reasonable account of what most SEO savvy twitteratis found creditable and important enough to be shared.
Matt Cutts – @mattcutts
Matt Cutts is the head of Google’s webspam division and has been employed with Google since the year 2000.
Summary:- Breaking: Bing Cheating, copying Google’s results – A sting operation was conducted by Google in Dec 2010 where Google claimed that Bing has been spying what people search on Google and use the same information to improve their own search lists.
Danny Sullivan – @dannysullivan
Summary:- Over at Google, the “Days without a PR accident” sign gets reset to zero, again. – The tweet was in regards with Google bypassing the user privacy settings for Internet explorer by getting around the default privacy protections and tracks the Internet explorer users with cookies. Google had earlier bypassed competitor Apple’s browser settings for privacy guarding.
KISSmetrics.com – @KISSmetrics
KISSmetrics has online software that helps businesses turn analytics in to insights, which guide and gives knowledge to various business structures in their decision-making capacity and growth.
Summary:- The average sustained attention span for an online video is about 60 seconds. – This tweet explained businesses how to increase their video viewership, where KISSmetrics claim that on a average the attention span for an online video is about a minute and people lose their attention the longer they watch online videos. They also claimed that only 1 out of 6 six people who load a video watch it.
Rand Fishkin – @randfish
Randy Fishkin is the CEO and Founder of Moz who tweets on topics like marketing, startups, SEO and entrepreneurship.
Summary:- Sad news: Google will prevent logged-in searches from providing any keyword query info – As per this tweet, when a user who is signed in on Google.com, visits your site then all web analytics services, along with Google Analytics, will recognize the visit as a “organic” Google search, but wont report the query terms used by the user to reach the result site.
Search Engine Land – @sengineland
Search Engine Land is a perfect hub for information about marketing, SEO, paid search and how to use search engines better.
Summary:- Weekend Review: An Unprecedented Video Glimpse Into How Google Crafts Its Search – A comment made about the video that Google shared with the general public that showcased the decision making process and meetings at the search quality meetings at Google. This video gave a glimpse of how Google creates it search algorithms, how it makes the listings and searches results for you.
Barry Schwartz – @rustybrick
Barry Schwartz is a self-confessed search engine geek who writes about search engines and marketing. He is currently the editor of Search Engine Roundtable which is an online site covering everything about marketing and search engines.
Summary:- Confirmed: Google’s Content Farm Algorithm Live! Sites Are Dropping! – This tweet was in regards with Google’s new content spam detection technique, which detects and prevents spam or duplicated content getting a higher rank in search engines. However the one correction to be made in the tweet was the Algorithm farm was not live then, it was just the algorithm to block low-quality scraping sites in google index that was live.
Vanessa Fox – @vanessafox
Vanessa Fox is a writer, SEO consultant and is known for her work in creating Google’s Webmaster central and was also known as a Google spokesperson.
Summary:- Google will now alert you if pages of your site are duplicated on other domains (and the other domain is ranking): This tweet confirmed the fact that Google Webmaster has launched a new tool to notify site owners when any of their specific URL doesn’t appear. This happens if Google could have seen it as a duplicate URL on another domain.
Moz – @moz
Moz is a Vibrant Marketing Analytical Software company that is a resource for learning and inbound marketing.
Summary:- Anchor Text is Dying…And Will Be Replaced – Randy Fisher mentioned in this tweet that Anchor text has become a fading factor on a downward trend and co-occurrence (mentioned as co-citation earlier) is becoming a strong position in the SEO market.
Search Engine Watch – @sewatch
Search Engine Watch is a guide to internet marketing, search engine marketing and SEO.
Summary:- How Can You Show Potential SEO Clients That You’re Trustworthy? – This was tweeted in regards with the fact that SEO is a title, which a lot of people seem to adapting without actually knowing exactly how and what it really is. The tweet basically summarizes that to be trustworthy for potential SEO clients, one must be recognized by the Better Business Bureau (BBB), should post a review video interview with long-term clients on youtube and get an existing client to write an honest review about your services.
John Doherty – @dohertyjf
John Doherty is the head of distilled NYC, a traveler, adventurer, skier and an entrepreneur
Summary:- Eff, This is huge – This tweet was in response to the news that Firefox will be switching to HTTPS google search as default settings. The developers of Mozilla Firefox will by default change to Google HTTPS and improve on the privacy settings and security.
John Doherty – @dohertyjf
John Doherty is the head of distilled NYC, a traveler, adventurer, skier and an entrepreneur
Summary:- A fascinating video of how Google makes some decisions about changes – A comment made about the video that Google shared with the general public that showcased the decision making process and meetings at the search quality meetings at Google. This video gave a glimpse of how Google creates it search algorithms, how it makes the listings and searches results for you.
Wil Reynolds – @wilreynolds
Wil Reynolds is the founder of SEER interactive, which deals with Search Engine marketing, SEO, marketing and Internet marketing.
Summary:- Bout time: Google Starts Showing More Than 2500+ Linking Domains in Webmaster Tools. – Earlier Google used to penalize sites with poor quality links that were not showing in Webmaster tools as they were beyond the capacity of 1000 domains. However now they have developed the tool and allowed to offer more than 1500 and more domains (in 2 weeks as high as 2500) in the Webmaster tools.
SEO Book – @seobook
SEO book is a firm that covers everything about SEO and search marketing and updates about any other general changes on the web.
Summary:- Great post by Twitter Account: neyne on responsibility for the state of small business SEO – This tweet was in regards with all the advices given earlier about why entrepreneurs shouldn’t build inefficient links with a short term benefit in mind. This practice applies to small time online businesses that have to shut down before time due to the changing Google Algorithm.
Ann Smarty – @seosmarty
Ann Smarty is a guest blogger and owner of Myblogguest.com and has solutions for everything related to SEO.
Summary:- Google Penguin’s Top Losers – An inside look at the top losing sites in terms of their SEO visibility ranking. This showcased the domain name, their current SEO visibility, difference in the hits they got and the percentage they decreased in comparison to their previous ratings.
So this is a look at the List of most retweeted tweets of SEO by a twitter user till date that gives an insight on the tweets and what the internet community had to say about them.
We are not concerned here with a situation where the blog is of primary importance; rather, it is to serve merely as an SEO enhancement tool. Your business site is what you really want to promote.
A relevant question might be, why not create fresh content on the site itself instead of having a separate blog? Your site will probably have pages dedicated to your board of directors, the history of your business and product descriptions. If you are selling SEO services, for example, how do you engage your viewers with discussions on various aspects of SEO ? We are talking pre-sell at this point. How do you garner trust and goodwill and set up some kind of relationship with your potential customers? How do you give them something of value even before they have decided to buy your services? You can do all that through articles which, almost invariably, will not be quite in sync with the rest of your site.
Assuming that you are going to constantly update your blog (you should, although a lot of businesses don’t), keeping everything on your site is going to make it extremely cumbrous and difficult to navigate. Also, updating a site is not as simple as updating a blog. A blog is designed to be updated – weblog, remember? It is your online diary that you can keep updating forever and still keep everything organized with categories, tags and pages. With all the advantage the blog offers over a site, there does not seem to be any logical reason why you should want to fit your square articles in your round site.
Also, a blog is so much easier to optimize with its inbuilt tools and third party plug-ins. And you get all of that without paying anything extra – mostly. It is a user friendly interface that can have multiple accounts for your employees and departments, and anyone can log in and add a post.
Any blog becomes part of an unimaginably huge network of bloggers, and that, by itself, has its own SEO merits. Even if you do not make an effort to read other people’s blogs, rest assured, if you have good content, bloggers will find you and add trackbacks.
Today, no business can afford to keep Social Media outside of their SEO strategy, and a blog, owing again to its plug-ins, makes it stupid simple to share your content on your Facebook Page (which you doubtless have?), and make available equally simple options for your readers to share it on their network as well.
Here are some points to keep in mind when you are using a blog to enhance your SEO.
1. Keep Your Content Organized
Organize your content in as few (and meaningful) categories as possible. It would be ridiculous to create a category after each social media site if you are writing separate articles on their individual SEO merits. Create a single category (‘Social Media Optimization’ does not sound half bad), and for each site-name, use tags. Use a tag cloud widget and a search function, and your readers will effortlessly find what they are looking for.
2. Follow Standard SEO Rules
Right from the domain (or sub-domain) name to headlines and article content, optimize everything properly with sensible use of keywords, and follow a natural writing style aimed towards a pleasant reading experience. Your SEO efforts are geared towards getting real people (who read) to convert into customers.
3. Don’t Use Coercive Techniques
A pop-up thrust in the face when someone is actually trying to read your content, or sharing buttons that tower over the headline are not going to make you popular. You want to come across as a business that puts useful stuff out there for people to read – not as an overeager, self-styled entrepreneur looking to grab emails and social shares. Keep an exit pop if you want, and place sharing buttons at the end of each post in a size that is noticeable but not overly large.
4. Remember Your Objective
You are trying to enhance your primary site’s SEO. Use judicious placement of links to your business site on your blog. Make use of the space above the fold and place an invitation to try to out your service. Place links in your articles that reach relevant sections of your site – but remember to link to authority sites too, so as not to appear too promotional. Choose a template that will allow you to place a welcome message right above the main navigation with a link to your site. Link your HOME button to your site; make sure your site has a button that says BLOG.
Above all, make a commitment to update your blog regularly. A blog is not just a great way to enhance your SEO, it is also something that gives a human face to your business, and if people trust you, getting customers will never be a problem.
The reality today is that SEO (search engine optimization) is no longer optional but critical for anybody interested in taking their business the next level. But what exactly is SEO and why is it so important?
SEO as the name suggests is optimizing your site for search engines. Virtually everybody uses popular search engines to find stuff these days. The idea is to ensure that as many people as possible looking for the services and products that you offer will be able to find your site in the top search results. Prospects usually seek products by using keyword phrases and good optimization starts with intensive keyword research to find what words your best prospects are using on search engines to find you or items similar to what you are offering.
Quality Targeted Leads Who Ready to Buy
One of the huge advantages that SEO has over conventional advertising in the media is that it delivers extremely high quality leads who are also ready to buy. Not all people who see an advertisement in the media are ready to buy and some may contact you simply out of curiosity. However it has been proven again and again that a vast majority of those who use keywords on search engines are more often than not hot prospects in that they are ready to make a purchase right away. For instance there are some keyword phrases on Google that have consistently returned a response rate of well over 70 per cent. Meaning that 7 out of 10 people who click through to the websites they see in their search results end up making a purchase. That is a huge response rate.
Naturally this has a tremendous impact on keeping the costs of your marketing down because after the initial optimization ground work has been completed it is possible to continue enjoying huge targeted traffic to your site and the revenues that go with it for a very long time with only minimal maintenance.
Why Shortcuts Can be Deadly in SEO
Recent regular updates, tweaks and changes by leading search engine Google and others in their algorithm has caused many websites to drop overnight from search results, Many have ended up losing a lot of money as a result of this and others have gone out of business. Some business owners use this as an excuse not to take SEO seriously. This is a grave mistake.
It is important to understand the motivation of search engines in making their now regular changes. It is very simple really. They want to improve the user experience. Have you ever done a search for some information you required urgently only to end up on a site that is just selling stuff and has little or no information in terms of content? It can be pretty frustrating. Search engine optimization works and has a huge impact on revenues and therefore it is not surprising that the industry has attracted cheats and make-money-overnight hype peddlers who are here today and gone tomorrow. These kinds of people are prepared to do anything to rank at the top of search results. They therefore focus their efforts on “cheating” search engines.
Search engines have no option but to stay ahead of the game and these people by clamping down on all manner of tricks that will benefit a website and their bottom line but ruin search results and the industry as a whole. Hence the regular updates. They mainly aim to seal loopholes exploited by cheats.
Simple Way to Keep Your Site Safe From Search Engine Changes
There is a very simple secret any website can use in their SEO campaign to ensure that they are never negatively affected by any of the constant changes to the search algorithm that are made these days. You just need to ensure that everything you do on your site improves the user experience. This includes constantly update your content based on the enquiries and common questions your prospects ask. Ensuring that your site loads quickly and is easy to navigate so that somebody seeking information can find it quickly. Linking to other quality sites that offer related information or have more information just incase a visitor to your site is not satisfied with what they find. All these are common SEO tactics that should really be common sense and they all impact on the user experience. Keep your eyes on the comfort of search engine users and you will never go wrong.
There is no doubt that if you find the right SEO skills to work with and resist the temptation for quick fixes and those out to “cheat” search engines, there is no better and quicker way to take your business to the next level. Not only is SEO low cost in the long term but it is also the most effective way of getting highly targeted prospects who have the highest probability of quickly converting into paying customers.
Search Engine Optimization
By admin | World Wide Web
SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including: (more…)
Social Media Networking
By admin | Uncategorized
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. (more…)